Starting today, this information will be required throughout the country as the FDA’s menu labeling rule is implemented. Consumers walking into eating establishments covered under the rule will know how many calories are in the foods they may want to order.
In anticipation of this rule being enacted, many chain restaurants and other retail eating sites (e.g. MacDonald’s, Red Robin) have already implemented the calorie labeling requirement. This is, however, only the beginning of a labeling overhaul that the FDA has undertaken. Its rules regarding changes to the Nutrition Facts Label and Serving Size are also in place and will by fully implemented by January 1, 2021.
From their announcement in September, 2017:
The U.S. Food and Drug Administration is proposing to extend the compliance dates for the Nutrition Facts and Supplement Facts label final rule and the Serving Size final rule from July 26, 2018, to Jan. 1, 2020, for manufacturers with $10 million or more in annual food sales. Manufacturers with less than $10 million in annual food sales would receive an extra year to comply—until Jan. 1, 2021.
Earlier this year, the FDA put forth their Nutrition Innovation Strategy. It aims to provide consumers with science-based and qualified health claims—meaningful claims that are understandable, and ones that they can trust. Commissioner Gottlieb asserts:
FDA’s new policy aims to provide all Americans with easier access to nutritious, affordable foods by arming consumers with information and encouraging the food industry to innovate in producing the healthier foods that today’s informed consumer wants. The Nutrition Innovation Strategy will modernize claims like “healthy” on food packages, modernize how we establish standards of identity for foods, make ingredient information on labels easier to decipher, help streamline the process for establishing qualified health claims on food labels, and encourage companies to reduce sodium in their products.
By making more substantive links between food and nutrition, key imperatives are emerging to ensure that claims are anchored to the latest nutritional science. An important element in this link is being transparent and rigorous in testing the food being offered to consumers by its providers and manufacturers. RL Testing Laboratory specializes in such testing and can be an effective partner for its clients who are on the forefront of implementing the new FDA guidelines.
In the next few days, we will be putting together a more comprehensive review of the changes and the impacts they will have on your food business. But for now, here are some of the key points:
· Compliance date is July 26, 2018; however, an additional year will be given for food manufacturers with less than $10 million in annual sales.
· “Added Sugar” declaration will be included.
· Calories and servings will be more prominent.
· Updated serving sizes for the RACC to come.
· Dual Column labels will be required for foods with the RACC of 200% to 300%.
· New nutrients Vitamin D and Potassium to be added (Vitamins A & C no longer required).
What should you do now?Just hold tight a few more days. The industry was just sent out the guidance late this morning. As of today, the updated software is not available for us to produce the new label. We are awaiting an announcement from Esha, our analysis software company, regarding the timeline for the updates to come through.
Meanwhile, we will be pouring over the new regulations and will have more details coming to you early next week.
For more information on the New Nutrition Facts, visit: https://rlfoodtestinglaboratory.com/food-industry-resources/fda-nutrition-label-changes
Although, no exact date has been announced by the FDA, our sources tell us that this should happen by the end of this month. The final ruling is expected to come out by the end of May.
What does this mean for your food business and what should you be doing at this point?
1.) First thing to do...don’t panic! You will have plenty of time to swap out to the new label. In the FDA’s proposal, food manufacturers will have two years to comply. You would be expected to make the change when going to reprint on labels and packaging – within that two year period. In addition, the FDA has also proposed giving the industry six months to prepare for the change prior to the start of the two-year compliance window.
2.) Understand the proposed changes and the potential impact on your current packaging and marketing efforts. If all of the proposals go through, then this will be a very significant change to the layout and size of foot print, as well as new additional nutrients that will need to be tracked. It is important to begin to understand the scope of these changes and how it will affect your current marketing of your food product. We have put together a helpful infographic that provides an overview of the proposed changes. Click here for the infographic.
3.) Gather your team and begin the discussions. If you haven’t had meetings already within your company about the upcoming nutrition label change, then now is a great time to start. Everybody on your team should become familiar with the proposed changes. Purchasing should forecast label and packaging inventory to plan when to change out; marketing should understand how the foot print size and other changes will affect the entire label /package layout; and R&D needs to understand the new nutrients added and if there will be any impact on Nutrition or Health Claims.
We, here at RL Food Testing, are excited that the final ruling is almost in and we are ready to help your food business navigate through these changes. Whether you are a long-time customer or new to our family business, we will be able to update your nutrition facts when all is finalized.
Recently, the FDA proposed changes for serving size on Nutrition Facts Labels to better reflect new public health and scientific information. This proposed change is one of a few new proposals from the FDA regarding the content on the Nutrition Facts Label